How to go about Setting up your Daycare Business - Step-by-Step Guide
With the rise in dual-income homes, parents struggle to balance work and childcare responsibilities. Reliable daycare services are extremely valuable to such families. They relieve parents allowing them to focus better at work while the child gets a healthy and engaging environment to learn and grow with other kids.
Starting a daycare center is not for all. If you like to be surrounded by children, strike a great chord with them, and are a natural caregiver, the daycare business can be just right for you. However, a lot more goes into opening and running it than just this core competency. We put together key steps to guide you through the process of getting started.
1. Figure out the kind of daycare you want to open
Begin with research about daycare centers that operate in your area – the facilities they provide and their rates. Determine what kind of daycare center you wish to open, the kind of families that you want to serve; the age group of children you aim to enroll – school goers, preschoolers or infants and toddlers, and the type of associated services (food, tuition, etc) you will offer. This can be a deciding factor for some other details. E.g the space requirements for toddlers would be different from the one for school goers.
2. Decide about your business vehicle
For most small businesses, LLC is a common and recommended structure considering the benefits of debts, obligations, and tax simplicity.
Choose whether to go for your own brand/entity or take the franchise route. A franchise model offers solid hand-holding during the time of set up, established market reputation, and marketing support. On the flip side, going for a franchise deal might have stringent requirements, the protocol to follow, and profit-sharing. Having its entity, on the other hand, offers the freedom to operate and no profit sharing but involves handling setup and operational responsibilities on your own.
3. Learn about the licensing requirements early
Childcare is a highly regulated industry and requires certifications and inspections. Whether home care or a commercial set up, you will have to ensure that these regulations are met with. The licensing requirements largely revolve around safety and health needs. Visit the licensing boards within your city to get the exact hang of the regulations required to be adhered to. Generally, you will be required to abide by the law for medical screenings, childcare, and first aid training certifications. The licensing authority would also undertake an on-site inspection for verification. All this might require a lot of to and fro and might take up several weeks. So, prepare accordingly.
4. Chalk out a business plan
Just like any other business, this too will also need to have a business plan. The plan would include market research findings, profile and purpose of your company, products and services offered, financial details, marketing plan, and business projections. You can update the business plan as you propel through the process of development.
5. Work on the funding side
Once the business plan is charted, you have a fair understanding of financial requirements. Depending on your investment capacity you might want to opt for a business loan. A partnership or help from friends and family are alternate options to consider.
6. Find the right place and develop the facility
Based on budget and services to be offered, you can start from home or buy/lease a new place. Be mindful that the place would need to meet several laws related to zoning, fire, health, and safety.
Once you have zeroed in on the facility, work on the interiors, and convert it into a child-friendly zone. Get the necessary equipment, furniture, toys, games, books, and other supplies.
7. Define and price the services
Chart out the services (Childcare, tuition, pick up and drop, food, extra-curricular activities, etc.) offered and prices, time limits, and payment terms for each of them. You might also want to bundle some of these services and offer them at a consolidated rate.
8. Form the policies and procedures
Create policies related to timings, pick and drop, food and nutrition, access to CCTV camera rights if applicable. Clearly outline protocol regarding emergencies (e.g. illness) and vacations.
You will also need to create policies for the staff you are planning to hire – timings, shifts, pay scales, minimum educational requirements, and background verification.
9. Get into marketing
You can start marketing with low budget options initially. Request friends, family, and neighbors to spread the word. Explore the power of social media – create a Facebook page and reach out to relevant groups. Keep the outdoor marketing local and targeted to potential clients. After the initial enrolments, word out mouth and referral can also snowball your client base. You might consider developing a website at a later stage.
10. Hire staff
Based on the services you offer you will need to hire staff like nannies, cooks, drivers, educators, and administrators. Take care of the certification requirements and background checks while recruiting.
The process of establishing daycare might sound over-whelming initially but it can be extremely rewarding in the long run. Turning your passion into the business will not only offer financial benefits but satisfaction and harmony as well. You are sure to touch the lives of not just the parents you help but also the children.